行知探索文化发展集团是一家以深度文化体验产品的设计和实施为核心能力的文化创意集团，业务涉及体验式赛事、体验式培训、体验式旅行三大板块，总部在北京，并在上海、四川、云南、甘肃、福建等地设有分支机构。十年来行知探索始终奉行“知行合一，探索心灵，探索世界”的精神理念，以跨界思维设计独特体验，打造极具中国人文精神和正向能量的文化体验产品。

Xingzhi Exploring Group provide experiential services to customers, combining travel, corporate training, outdoor recreation, sports and cultural tourism, all under one umbrella. The company’s headquarters are in Beijing, but our 185 employees work across eighteen provinces and regions of China where we have regional branches.

In the modern Chinese society, the pursuit of material gains has become the norm. However, Mr Qu Xiangdong, faithful to his philosophy of traditional Chinese scholar, believes that knowledge, education and culture must take priority over the commercial and the material pursuits. Mr Qu was also fascinated by the idea of “experience economy”, of providing people with new, life-changing, experiences, be it cultural or physical, which was, at the time, revolutionary in China; and so Xingzhi Group was established in 2005 with education, knowledge and culture as its cornerstones.

It is not therefore, surprising that many of our sports events are held at UNESCO World Heritage sites. For example – Chengdu Marathon is staged in the town of Dujiangyan, close to the capital of Sichuan. Here an irrigation system built more than two millennia ago (which still functions) created the southern center of Chinese civilization.

Our trail and ultra-races are also so designed so that the participants, both foreign and Chinese, learn about the wealth of unique history and culture that different parts of China abound in. In North Western Gansu Province, we hold our 400km non-stop Ultra Gobi race, based on the journey of the Buddhist Master Xuanzang, around the centuries-old ruins and fortresses. In the South West, on the border with Myanmar in subtropical Yunnan Province, we stage Gaoligong by UTMB® 100miles trail race on the same millennia-old trails that the Tea and Horse Trail, the Southern Silk Road, once followed.

The participants to our races are, therefore, encouraged and given the opportunity to become tourists, to explore the area where they run. This principle applies equally to the foreign and domestic participants in our events in China, and to Chinese amateur athletes who use our services to attend races abroad.

Our work developing tourism in China has as its aim the opening up of the vast resources that China has – pristine, diverse nature and a wealth of little known historical sites and relics, to foreign and domestic visitors, who can learn, via personal experience, about the heritage that China has to offer. This, in turn, shall allow us to learn how to preserve our heritage better and connect China to the world.

Xingzhi have built up a remarkable business network amongst the elite of Chinese business community. This network is Gobi Alumni, the participants of our Journey of Xuanzang Gobi Business Challenge Race and of Cutting Edge Leadership Program.

The Journey of Xuanzang is a stage event of 112km, running or hiking, between Executive MBA students from top Chinese and Asian business schools and universities. These EMBA students include some of China’s business elite as well as that of the overseas Chinese entrepreneurial community.

The Journey of Xuanzang has become an institution in the Chinese –speaking business world, a rite of passage – the business schools select their best representatives for the race, and winning the championship title is a matter of great honour and prestige.

Cutting Edge Leadership alumni are executives from some of China’s flagship enterprises, such as Lenovo, China Resources holdings, Vanke and Alibaba. They represent every area of Chinese economy – from heavy industry to biotechnology, advertising real estate and finance.

Gobi Alumni became a nationwide fraternity of business leaders who credit their participation on our programs and races for having changed their philosophy of life and opened up the world of outdoor pursuits and adventure, healthy living and interaction with nature.

These business leaders form lasting bonds and friendships during our events, and such personal relationships are a foundation of Chinese business environment. The Gobi Alumni become our friends and trusted partners, and we can rely on them for cooperation and support in our business ventures.

 Headquarters and Branches 

北京行知探索文化传播有限公司、北京行知探索赛事管理有限公司、元领导力（北京）管理咨询有限公司、北京极之美旅行社有限公司、起航竞速（北京）赛艇文化有限公司、甘肃玄奘之路文化发展有限公司、云南行知探索文化旅游产业有限公司、成都双遗体育产业发展有限公司、上海睿翌文化发展有限公司、厦门睿行文化发展有限公司、敦煌丝绸之路马拉松赛事管理有限公司等。